Bike Week Founder’s Legacy Carries On
A well-known local Harley-Davidson dealership owner may be gone now, but his legacy endures at Bike Week. The annual festival Bruce Rossmeyer founded draws tens of thousands of bikers and bike enthusiasts to Daytona Beach. Family members have taken on the task of running the family business, and they are taking the helm of organizing and promoting the Bike Week event and showcasing the family’s dealerships, Destination Daytona.
